Six Rules for Brand Revitalization: 1st Edition

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands 1st Edition

Reviving a Brand: Lessons from McDonald’s Remarkable Comeback

In today’s fast-paced and ever-changing market, even the most iconic brands can lose relevance. Whether you’re looking to reignite growth or protect a still-strong brand from decline, The Paradox of Brand Revitalization by Larry Light and Joan Kiddon offers a proven roadmap for success. Drawing from Light’s experience as Global Chief Marketing Officer at McDonald’s, the book unveils the strategy behind one of the most successful brand turnarounds in modern business history.

Light and Kiddon emphasize the importance of aligning the entire organization around a clear brand promise. Through customer-centric insights, market segmentation, innovation, and consistent execution, brands can rebuild trust and value. McDonald’s "Plan to Win" serves as a model for companies aiming to reconnect with customers, refresh their offerings, and drive sustainable, profitable growth.

This book is more than a case study—it’s a blueprint for any leader seeking to breathe new life into a brand and turn challenges into enduring success. 

Revitalize your brand, in six steps! Learn how to...

• Refocus Your Entire Organization
• Restore Your Brand’s Relevance
• Reinvent Your Brand Experience
• Reinforce an End-to-End “Results Culture”
• Rebuild Brand Trust
• Realize Global Alignment

How an Entrepreneur Can Benefit from This Book

📘 "Six Rules of Brand Revitalization" is a powerful guide that teaches entrepreneurs how to breathe new life into a weak or fading brand. Through real-life case studies—especially the successful transformation of McDonald’s—entrepreneurs will learn:

✅ How to adapt a brand to changing market demands
✅ How to regain customer trust and interest
✅ How to make strategic changes even with limited resources
✅ How to plan and execute brand growth from within the organization

📈 In Summary:
This book offers practical and proven strategies for managing, restructuring, and revitalizing a brand. It empowers entrepreneurs to make confident decisions and drive their brand toward long-term success.

📘 Book Details:

1. Title: Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
2. Authors: Larry Light & Joan Kiddon
3. Publisher: FT Press
4. Publication Year: 2009
   
5. Language: English
6. ISBN-10

   0136043313
7. ISBN-13

   978-0136043317