Six Rules of Brand Revitalization: 2nd Edition

Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them 2nd Edition

🔥 Reignite Your Brand: The Six Rules for Brand Revitalization

In a fast-changing and unpredictable world, even the most iconic brands can lose momentum. Whether you're working to bring a struggling brand back to life or protect a strong brand from fading, The Six Rules of Brand Revitalization (Second Edition) by Larry Light and Joan Kiddon offers a clear and actionable blueprint for lasting success.

This updated edition dives deep into real-world strategies backed by powerful case studies—most notably, the transformation of McDonald’s. The authors outline six essential rules to eliminate silos, align your organization, and reconnect with your customers through innovation, value, and renewed brand purpose.

Light and Kiddon not only highlight common branding pitfalls but also teach how to break bad habits that can trap even successful brands in decline. From rethinking R&D to empowering leadership, this book is a roadmap to rebuilding trust, measuring progress, and executing a powerful “Plan to Win.”

If you’re serious about energizing your brand for sustainable, profitable growth, this book is your must-have guide.

✅ Benefits of Six Rules of Brand Revitalization (2nd Edition)

1. 🔍 Identify and Avoid Common Branding Mistakes
   The book outlines frequent errors brands make—such as inconsistency, lack of customer focus, or internal misalignment—and teaches how to recognize and prevent them before they damage your brand.
2. 📊 Practical, Action-Oriented Framework
   You’ll learn six clear, actionable rules that can guide your brand through any stage of revitalization—perfect for marketers, entrepreneurs, or business leaders.
3. 📌 Real Case Studies from Top Brands
   Featuring in-depth examples like McDonald’s dramatic turnaround, the book provides real-world success stories and failure warnings to guide your own brand journey.
4. 🏗️ Build Organizational Alignment
   Learn how to eliminate silos within your company, align all departments behind one brand promise, and drive unified growth strategies.
5. 💡 Innovate and Reconnect with Customers
   Discover how to restore brand relevance by deeply understanding customer needs, preferences, and expectations—and delivering meaningful brand experiences.
6. 📈 Create a “Plan to Win”
   The authors teach how to develop a strategic roadmap that aligns vision, goals, execution, and metrics to ensure your revitalization efforts lead to long-term profitable growth.
7. 🔁 Prevent Future Decline
   More than just recovery, this edition helps you build habits and systems that protect your brand from falling into decline again.
8. 🛠️ Updated for Today’s Market
   The 2nd Edition includes new insights and modern examples relevant to today’s branding challenges in a rapidly evolving digital and global landscape.

📖 Book Details:

• Title: Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them
• Authors: Larry Light & Joan Kiddon
• Publisher: FT Press
• Publication Year: 2016
• Pages: 256
• Language: English
• ISBN-10 ‏ : ‎ 9789352863532
• ISBN-13 ‏ : ‎ 978-9352863532